Why is it important
The fundamental goal of print signage is to promote either your business or a message to the public at large. When you open a shop front or start a new business, the importance of having appropriate signage cannot be mistaken. Each person that walks past your store is a potential customer making it your best interests to ensure that they notice your store. With the right solution you can attract new customers, put your product in the minds of consumers and develop additional brand awareness.
In a project undertaken with Ray White, Scene One / Take Two (S1T2) designed a car graphic for a Mazda 2 vehicle that would foremost be used as a marketing tool, and secondly, showcase Ray White's creative outlook to real estate. Upon completion of the design, we worked with Sign*A*Rama to turn the graphic into a reality: the car was brought in for measurements, fitting and wrapping, and the design was modified with precise rulings to guarantee that it would fit perfectly onto the vehicle. The result was a portable marketing and promotional tool.
Return On Investment (ROI)
While print and signage are one of the more conventional methods of marketing available to businesses, they are also probably the most essential. In a survey conducted by Signtronix, it was found that 44% of customers initially learned about a business through their signage. Another study conducted by the International Sign Association across 162 premises found that an additional sign on-location could increase annual sales by 4.75%.
For most small businesses, particularly those with a limited budget, print and signage are one of the more economical and cost-effective approaches to advertising. If done correctly, your sign will attract new customers whilst enhancing the professionalism and identity of your organisation.
