Why is it important
The internet today is the world’s most dynamic, active and exciting market place. In Australia alone 75% of the population is now online – this is equivalent to over 15.5 million users (BRW, 2008). With such a huge user base it is difficult to overlook the importance of developing an online presence. In fact, by not doing so may put you and your business at a disadvantage to your competitors.
One of our clients, Sign*A*Rama worked with S1T2 to create a website that customers could visit to find information on products and services they offered. The website was used as a marketing tool that allowed Sign*A*Rama representatives to present work from previous projects to new prospective customers. By implementing an order form online Sign*A*Rama allowed users to send information via email that could be converted into a sale.
A website is no longer simply a place to present information, it has become the modern shopfront for businesses to interact with new customers and further cultivate relationships with existing users.
A marketing solution that works
In a recent study published by Visa (2008), it was held that Australians were one of the biggest online spenders in the Asia-Pacific region. From those internet users surveyed, an average of US$4,160 was spent over 12 months. This study along with other research undertaken strongly suggests that the internet is one of the more cost-effective means of marketing and advertising.
By implementing analytical tools, we provide you with everything you need to review the effectiveness and sustainability of your website. Such tools allow S1T2 and our clientele to monitor, assess and then act on vital information including how long customers are spending on the website, what point of entry customers are entering the site, what keywords are customers searching on Google to find the site, plus much more.
Return On Investment (ROI)
At S1T2 we understand that a website is a business investment, meaning there are expectations that it will result in ROI. This is why we focus on providing total solutions that improve your search engine optimisation to initially get visitors to your site, and secondly, create websites that engage your target audience to decrease bounce rates. By working with S1T2 we offer you a service that ensures you get the best solution for your business. Our strength lies in being able to push design to the edge of innovation and merit without harming the practicality and usability needed by clients and their users.
