Chloe is primarily in charge of developing and implementing the content strategy at S1T2. She believes that stories are capable of captivating people, and everyone has one to tell.
Rooted in that belief, she helps us tell meaningful stories based on insights, experiences, and trends that influence and educate the community through the lens of our culture.
Her executions are strongly centered on digital mediums – from the blogs to social media to video to external online media sites. Paired with optimisation and traffic monitoring, she draws as many eyeballs shifting attention to S1T2 as possible.