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Chris Panzetta, Creative Director at creative technology agency S1T2.

Chris Panzetta

Creative Director

Chris is Managing Director and co-founder of S1T2. He works with his team to make communications more meaningful and understood by combining the joys of story with the joys of interactivity.

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Articles written by Chris Panzetta

  1. The AI Debate: Does Creativity Require Humanity?

    Robot illustration symbolises the AI debate.
    As part of this year’s Vivid Ideas, I was asked to take part in an Artificial Intelligence Debate: Does Creativity Require Humanity? At S1T2 we’ve manage to make colourful careers straddling art and science, so I could see both sides of the debate, but I was placed in defence of humanity.
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  2. Achieving Presence and Immersion in Virtual Reality

    Creative Virtual Reality Eyes Graphic.
    Reality is a personal experience, right? In the world of virtual reality, it goes beyond firsthand experience; state-of-the-art technology is key to creating a ‘reality’, especially technologies bring you to the point where you feel they’re invisible. The most believable virtual reality experiences are the ones we don’t notice has been fabricated, and that’s when virtual reality presence is achieved.
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  3. The Future of Storytelling Through Interactivity and Virtual Reality

    Animated Virtual Reality Hands.
    I prepared a talk for Pause Fest this year, which thankfully ended up being a panel, but I thought I might as well turn it into a blog post. The talk was on Interactive Story – its potential and promise, it was to open to a story my lecturer told, which took place back on my birthday in 1884.
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  4. Adobe MAX: Commandments in Creative Process

    Woman in Creative Art for Adobe MAX.
    If your surname was Aaron in primary school, or if you were the oldest son in an Italian family or if  you’ve ever been singled out for a special privilege; you know how I felt when I was sent to the Adobe MAX conference in LA a few months back. Definitely undeserving, publicly guilty, privately fist pumping and cartwheeling at my good fortune.
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  5. What is Virtual Reality and How Could We Use It?

    Creative animation of virtual reality users.
    Like they always had, the Greeks of 480 BC bore the road to Delphi, searching for answers to fates they couldn’t comprehend. To meet the gods each one passed below the heavy stone inscription “Know thyself”.
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  6. How Do We Amplify Creativity?

    Creative Animation of Two Elephants.
    “How Do We Amplify Creativity?” is adapted from my talk for Adobe’s Creative Cloud Events. This blog post is the third and last of the series on Amplifying Creativity that started with How I Started Business with Storytelling and Technology as a Tool for Creativity.
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  7. Technology as a Tool for Creativity

    Creative animation of mice being slingshot.
    Technology as a Tool for Creativity is adapted from my talk for Adobe’s Creative Cloud Events. This blog post is the second of the series on Amplifying Creativity that started with How I Started Business with Storytelling.
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  8. How I Started a Business with Storytelling

    Creative Animation of Mouse looking at the moon.
    How I Started a Business with Storytelling is adapted from my talk for Adobe’s Creative Cloud Events. This blog post is the first of the series on Amplifying Creativity that followed by Technology as a Tool for Creativity.
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