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  1. The Most Important Part of Your Website is Probably the Most Boring

    Feature image for Sakura Rimal’s blog on website.
    Forms. They don’t exactly inspire excitement. In fact, the general experience most people have with forms is that they’re arduous, annoying and inconvenient. A bit like standing in a long queue with no choice but to put up with it. The difference is that, for customers looking at a form on your website, there’s nothing stopping them from simply closing the tab.
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  2. Introducing Athena…

    Athena Home Loans website user experience design.
    Athena is a home loan company committed to shaking things up. They’re radically changing how we think about mortgages. And when they launched their website, they wanted to dramatically rethink how we interact with brands online. That’s where we came in.
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  3. Using WebGL to Tell Personal Stories of Remembrance

    Website design colour experiment for Queensland Remembers.
    In honour of Remembrance Day this year, we launched a website with the Queensland Government called Queensland Remembers. The idea was to create a digital reflection pool filled with floating poppies dedicated to those who served. But what makes the site special is the personal stories it inspires. Every poppy that floats by has been created by someone with a personal story about Remembrance Day – stories that we invite you to share as you explore the site.
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  4. Meet A.L.I.C.E.: The Mobile Game That’ll Teach You About Cyber Security

    UI of ALICE: A Cyber Security Mobile Game.
    You’re a first year UNSW student. It’s O Week, and you’ve registered with so many societies and courses and programs that you barely remember even the simplest of passwords. But who cares? What’s a couple of weak passwords when there’s a pub crawl to be getting to.
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  5. The AI Debate: Does Creativity Require Humanity?

    Robot illustration symbolises the AI debate.
    As part of this year’s Vivid Ideas, I was asked to take part in an Artificial Intelligence Debate: Does Creativity Require Humanity? At S1T2 we’ve manage to make colourful careers straddling art and science, so I could see both sides of the debate, but I was placed in defence of humanity.
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  6. Univariate Linear Regression

    In my first attempt at a how-to guide, I delve into linear regression – a tried and tested method of predictive analysis. It’s a light weight method with a fast implementation time; making it ideal to use as a benchmark for more complex learning algorithms. The analysis is univariate – single input to prediction. Scenarios like this aren’t very realistic but they make it easy to graphically visualise the process. The steps followed in this guide form the backbone, and starting point, of a machine learning pipeline.
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  7. How to SEO Your Website – A Case Study on 1300HomeLoan

    Animated Creative Website for 1300HomeLoan.
    Recently we were tasked with designing and developing the new 1300HomeLoan website. Being an online brand we knew the project would require us to develop the website in a manner that was search-engine-optimised (SEO)  in order for the website to improve its search engine results page (SERP) ranking. Because of this, we knew we weren’t going to make the most beautiful of websites but rather, our objective was to balance visual aesthetics with search engine requirements.
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  8. Roomfood is an Interactive Mood Board for Interior Design

    Roomfood Collage for interior Design.
    Roomfood is a game-changer in the world of interior design. We worked with them as they pursued this radical change and we crafted a highly customisable website to match.
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  9. Website Still Not Responsive? You’re Getting Left Behind!

    Website content water animation.
    In Australia, traffic originating from mobile devices is rising exponentially each day. 40% of all online traffic is found on mobile and tablet devices, making it more important than ever to ensure your business is visible across these devices.
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  10. A Case Study on Social Amplification

    Corporate office equipment and letter.
    These days there is only one type of viral for brands, and that is paid. This is not because creative is dead, but rather social platforms like Facebook have realised they can charge for reach. According to Jon Loomer, your Facebook page reach today is only:
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  11. Step 1: Generously Apply CRAP to Design

    Nutella Spread metaphor for CRAP.
    It’s hard to keep up with the design industry constantly shifting.  Frequently emerging technologies and methodologies leaves techniques you used yesterday becoming obsolete today. In those instances, I rely on the foundations to give me a clear path forward.
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  12. Lessons in Design from James Turrell

    Skyspace Cover Creative Design Landscape.
    We live in a material world; the objects we use, the technology we embrace and the physics that govern our universe – these are some of the fundamental properties by which we interact and understand reality. If the design of yesterday was based on flat simplicity, the visual language of tomorrow is being driven by a new material style of design that references the world. This style, material design, is the future of web because it addresses the shortcomings of flat design and over-detail of skeuomorphism.
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