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Behind the Scenes: A Real-Time Remix for Adobe

Experiential

Behind the Scenes: A Real-Time Remix for Adobe

As part of their Remix program, Adobe has spent the last 4 years asking the creative community to remix their iconic ‘A’ logo. This year, they reached out to us here at S1T2 and invited us to... CONTINUE READING

The Interactive Future of Brands and Storytelling: A Vivid Ideas Recap

Culture , Experiential

The Interactive Future of Brands and Storytelling: A Vivid Ideas Recap

From augmented and virtual reality to artificial intelligence, emerging technologies are rapidly redefining the way we interact. While storytelling has been around for centuries, these innovations herald a new way to experience stories: through interactivity. At Vivid... CONTINUE READING

Top 5 Interactive Installations at Vivid Sydney 2017

Culture , Experiential

Top 5 Interactive Installations at Vivid Sydney 2017

In the lead up to our Vivid Ideas event Imagining an Interactive Brand, we took a trip down to Vivid Lights to see if we could find some examples of interactivity at work. Freedom of Movement, Campbell’s... CONTINUE READING

Imagining an Interactive Brand

Culture , Experiential , Virtual Reality

Imagining an Interactive Brand

As part of this year’s Vivid Ideas festival, we hosted Imagining an Interactive Brand. From Jonathan Nolan’s Westworld to Pokemon GO, the perils and wonders of technological innovation are on constant display throughout popular culture. What makes this... CONTINUE READING

Kept Takes Storytelling to a New Level of Virtual Reality

Experiential , Virtual Reality

Kept Takes Storytelling to a New Level of Virtual Reality

In anticipation of its showcase at PAX Australia at the beginning of next month, it is time to explore one of S1T2’s latest projects, Kept, an interactive story constructed in virtual reality that takes users on a... CONTINUE READING

Interested in Virtual Reality and Augmented Reality? S1T2 is hiring.

Culture , Experiential , Virtual Reality , Web

Interested in Virtual Reality and Augmented Reality? S1T2 is hiring.

Hey big wide world, We’re hoping you can introduce us to some people in love with creative tech, and a career in professing it. If you know someone, we’re looking for a Communications Officer  and a Sales Manager to join the S1T2 crew! CONTINUE READING

Marketing and Design Learnings from the Success of Pokemon Go

Culture , Experiential

Marketing and Design Learnings from the Success of Pokemon Go

Walking down the streets of Sydney, you’ll see people fixated on their smartphones swiping their finger in an upward motion, undoubtedly flinging Pokeballs at wild Pokemon that appear on their screen thanks to augmented reality. This is... CONTINUE READING

Will Magic Leap Make Mixed Reality Successful?

Experiential

Will Magic Leap Make Mixed Reality Successful?

Technology moves fast. Like, really fast. The world of virtual reality (‘VR’), which is arguably still considered ‘newfangled’ by most, is about to be eclipsed by its low-profile but perhaps more relevant cousin, augmented reality (‘AR’). In... CONTINUE READING

How To Make a Live Action Virtual Reality Experience

Experiential , Virtual Reality

How To Make a Live Action Virtual Reality Experience

Overview In August 2015 at the heart of Sydney in Pitt Street Mall, we had the pleasure of launching HSBC’s Wallabies All Access, the first virtual reality experience in Australian sport. Working with hot and fresh technology meant... CONTINUE READING

eBay Innovation Lab

Experiential

eBay Innovation Lab

eBay continues projecting itself as an innovation frontrunner with eBay Innovation Lab. For three days at Darling Harbour, Sydneysiders had the chance to experience and explore emerging technology whilst eBay gathered valuable data to predict retail trends... CONTINUE READING