What do the supermarkets of the future look like? Could emerging technologies like virtual reality and artificial intelligence change the way we shop? How might these changes benefit our everyday lives?

These are just some of the questions that guided the creation of our latest virtual reality project. Created in partnership with Adobe, the ‘Future of Retail’ experience is a design experiment exploring the possibilities for technology to transform the retail of small consumer goods in the future.

At the heart of this experience is a question about the value of virtual reality in the retail space. Online shopping already offers a convenient, customisable retail experience. But it lacks the physicality and immediacy of a bricks-and-mortar store. Virtual reality, we contend, could help bridge the gap between the two…

Man interacts with the Future of Retail virtual reality experience

‘Future of Retail’ was launched at the 2018 Adobe Symposium in Sydney, and will feature at a number of Adobe events throughout the year. If you’d like to know more about the project, check out this blog post about how all the different aspects of the project fit together or head over to our Facebook Gallery.

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