Highlighting the National Park's Fight for Survival
With it’s rich history, Kosciuszko National Park is home to many plant and animal species that cannot be found anywhere else in the world. Unfortunately, over the years, the area has fallen victim to threats and negative environmental changes ranging from fires to feral animals, that have left it vulnerable and exposed. To raise awareness about these various threats, digital agency S1T2 worked with the NSW Government’s Office of Environmental Heritage to create an interactive website design that would educate the public about the vulnerability of the Kosciuszko National Park, starting conversations about how it can be protected into the future.
Using a creative approach to interaction design and web development, the goal of Protect the Snowies was to create an engaging, educational platform that could shed light on the Kosciuszko National Park’s ongoing fight for survival. In particular, the storytelling website design focused on raising awareness about the wild horses that continue to endanger the landscape’s future.
To do this, S1T2 designed a unique parallax website that offered a different approach to storytelling – where a user’s scroll served as the main function of revealing narrative. Throughout the site, audiences would be able to explore the national park’s history before being invited to take part in the conversation about it’s future.
Storytelling through an Interactive Web Experience
S1T2’s decision to use a parallax website design enabled the website to present a narrative-driven user experience, activated through either mouse scrolling or keyboard arrows. Thus, as users moved through the website, they were able to discover for themselves the tragic impact that fires and wild animals have had on the natural landscape. This unique navigational functionality, facilitated through an innovative approach to web development, serves as a fitting metaphor for time, slowly exposing the trials the Kosciuszko National Park has faced over the years.
The use of layering and colour throughout the website design allowed us present information in a visually appealing and interactive manner. By carefully crafting our design style, we were able to create a sense of depth and character that made the narrative both personal and engaging for users. The addition of beautiful imagery and embedded videos throughout the website further facilitated an interactive user journey that reflects the changing landscape of Kosciuszko National Park.
- Adobe Creative Suite.
- Wacom Cintiq.
- Youtube API.
By embedding a statistical timeline into the website’s parallax feature, we were able to cultivate a uniquely engaging learning experience. As users moved through the website, they were able to see how the changes to the national park were aligned with the growth of the wild horse population from the early 2000’s and into the future towards 2020. Presenting this educational content in a visually appealing and interactive manner made it easier for users to understand the information and connect with the story being told.
It was this implementation of a unique parallax design that allowed the website to effectively tackle the controversial topic of wild horse management. Unlike other attempts to explain the issue, this story-based approach to web development was able to rationalise proposed management schemes and help audiences to understand the impact of both the wild horses and the suggested solutions. By offering a new way of looking at the issue, Protect the Snowies encouraged constructive conversations, provided a platform to facilitate gain feedback, and worked to generate public support for actions with the potential to make a substantial difference.